Strive starts by taking a good look around to determine your organisation’s reputation within your industry, your position against your competitors, your essential relationships and the issues you are facing. Each organisation is unique and therefore we tailor this research, but it may include:
- Analyst research
- Competitive analysis
- Communications audits, to discover past and current messaging and communications effectiveness
- Media audits to gauge coverage of the company and related issues
Once the fact-finding is complete, we’ll have a very clear picture of how best to achieve your organisation’s goals. Now we get to work developing the communications plan, tactics, tools and content. This might include:
- Alliance building
- Communications tools development
- Media buying
- Media relations planning
- Message development
- Speaker and media training
- Spokesperson selection
- Speaking opportunities calendar development
- Tradeshow and event planning
Now we have a solid framework--a painstakingly planned, thoughtful programme of activities that will lay the foundations to develop beneficial relationships, raise your profile, enhance your reputation and create opportunities for success. All that is left to do is deliver the plan!
