Sherrilynne Starkie, Managing Partner For 17 years, Sherrilynne has been advising blue-chip organisations on both sides of the Atlantic...covering Britain, Canada and the United States. She's helped start-ups secure venture capital, conglomerates smooth ruffled employee feathers and newcomers build community bridges. She's warmed up markets, increased footfall, sold products and services and cemented brands. Her experience ranges from technology & telecommunications to retail, banking & financial services to human resources & training. It covers postal services, travel/tourism, associations and more. Past clients include SurfControl, Appfluent Technology, Ecutel Technology, ntl, West London Enterprise Agency, Chartered Institute of Marketing, 3M, The Royal Mail, and many more. Sherrilynne is a member of the British Computer Society Isle of Man Section's management committee, Junior Achievement Isle of Man's marketing committee and writes a weekly column, Tech Talk, for the Isle of Man Examiner. Clients trust Sherrilynne to understand their business and their goals. They know she gets the job done. Strive PR's Isle of Man team

Stacey Diffin-Lafleur, Partner Stacey  is a senior communications professional with extensive experience, relationships and expertise in the high tech and telecommunications arenas. She develops and executes national and international marketing communications campaigns, branding and visibility programs, investor and analyst relations programs and public relations initiatives. She successfully plans and executes global media relations for clients.  Stacey's breadth of experience is derived from her work with Canada's top telecommunications companies including Stentor, TeleSat Canada, Chipworks, Tundra Semiconductors and many more.  She has considerable public affairs expertise gained during her tenure at one of Canada's largest public affairs firms, GPC.  A successful fund-raiser, Stacey founded Baldapalooza, a successful music festival to support CJD research and co-founded BreastFest an annual band competition to raise money for breast cancer research. Passion, excellence, relationships and results are Stacey's credo and her brand.

Lloyd Mullenger, Partner Corporate strategies are the winning game plans a company develops if it is going to outsmart competitors, acquire and retain customers and improve shareholder value. Since 1988, following a successful career in the multinational pharmaceutical industry, Lloyd has provided strategic communications counsel and services to clients across industry including Ruston Poole International, Hemodynamics Inc and Laumann Medizin Technik GMBH among others. As a corporate strategist, clients to turn Lloyd for branding, issues management and corporate communications.

Nicola O'Connell, Partner When it comes to deciphering the most important messages and making sure that these reach their desired audiences effectively and efficiently, Nicola has significant experience and success. Whether it's ensuring that medical professionals are aware of recent study results, or that brokers understand the implications of the latest insurance legislation, Nicola can find a way to convey information in a way that is concise, clear and interesting. Nicola has more than 15 years' experience working as a writer/journalist, so she knows how to help clients pinpoint their key messages, come up with innovative ideas to create the most effective stories, sell the concepts to intended audiences and write stories that are highly relevant and compelling. Nicola has sold her stories and story ideas to a diverse range of professional and consumer publications both in the UK and the USA. She is an established author in prestigious medical titles and national newspapers. She has also written substantial amounts of marketing literature, such as newsletters and brochures, PR material, and point-of-sale leaflets. Nicola's experience spans a broad range of industries ­ from top pharmaceutical companies, security organisations and multinational financial institutions to recruitment consultancies, travel/leisure businesses, cosmetic companies, educational/training organisations and fashion houses. Nicola's success as an effective communicator and writer has has won her awards and recognition, client loyalty over many years and the confidence to take on any number of highly challenging projects.

Ray Philpott, Partner An experienced journalist, and former managing editor on technology industry bible, Business 2.0, Ray has reported for hundreds of high-profile business and technology magazines, websites and has been the driver behind ambitous corporate projects. Ray's background encompasses the local press, UK national dailies, consumer magazines and contract titles.  His past clients include satellite broadcaster Sky, software giant Sage and global lifestyle brand, Guinness.  In addition to managing extensive budgets and schedules, plus large and small teams, he has played a major role in setting editorial strategies and investigating and implementing new publishing modules.   Ray is a technology heavy-hitter and a versatile, talented writer who gains a thorough understanding of his clients' businesses to provide intelligent communications services.

Rita Rich, Partner Like a tidal wave, sometimes you cannot work around a news cycle, you have to ride it! Rita is one experienced surfer.  For 18 years she's been a news editor and network radio talk show producer, working with top-tier personalities like Larry King, Jim Bohannon and Joan Rivers. In addition, her clients, including authors, industry gurus, company presidents and celebrity spokespersons have featured across every sector in the broadcast, electronic and print media in America.  Clients who have trusted Rita to navigate their news cycles include: the World Wildlife Fund, the Red Cross, the Laborers International Union of North America and Credit Union National Association, among others.  When waters turn rough, clients depend on Rita, her huge personal network and extensive knowledge of the American news media to ride the wave to communication success.

Mireille Toddington, Partner As the head of the 2004 Midlands PRide Awards 'Consultancy Team of the Year' Mireille brings tremendous communications experience and award-winning skills to the Strive team.  She specialises in media relations, crisis and issues management and board-level strategy development and implementation. Whether it's regional, national or international; corporate, consumer or b2b, Mireille's hands-on approach delivers the results organisations are looking for.  Her past client work includes household brands, national charities and government organisations among others. She has particular expertise in the IT and telecommunications industries. Age Concern, BT, Codemasters, itNET (Serco), John Lewis, Land Rover, McKinsey & Co, National Express, National Lottery, Pericom Solutions plc, Sainsbury’s Property Company and Tivoli Systems (IBM) and have all benefited from Mireille's expertise.  Mireille's award-winning campaigns are built on hard work and tenacity. If there is a communications solution to a problem she’ll find it, and work it. She never promises the earth; but Mireille often delivers the moon and the stars!

Janine Wood, Partner Creating communications platforms that are effective and integral to a long-term strategic marketing plan is Janine's key motivator. Since 1992 she has helped a number of organisations make decisive and sustainable improvements in their direction, performance and profitability. Her experience is wide ranging from human resources and training in the financial, legal, medical and educational sectors to corporate branding, new media, FMCG, luxury travel and market research. Past clients include Medicentre, Morgan & Banks, Arcordia, Hughes Castell, SiebertHead and Hemmingway. Janine's extensive media contacts in the UK and Europe have been a catalyst in achieving brand recognition for her clients purely via editorial coverage.

Penny Daniels, Associate Penny uses the savvy and experience she acquired as a national and major-market TV news anchor and reporter to help clients prepare for media interviews and make presentations that get results - no matter how complex the subject or how controversial the issue. When executives from a major oil company faced a potential public relations disaster, Penny provided crucial strategic counsel and media trained the CEO to turn the tide of public opinion. When a San Francisco biotech start-up needed help beating the odds at FDA for their new antibiotic, Penny's laser-focused coaching prepared scientists with winning presentations and answers for the advisory committee's toughest questions, winning the day. Penny has also media trained celebrity spokespeople ranging from Tim Conway to Kenny Rodgers to Cheryl Ladd. Penny uses her vast broadcasting experience to produce and moderate videos and Webcasts that more closely resemble the nightly news than a commercial - and deliver far more effective results.

Cindy DiBiasi, Associate Cindy understands complex issues and what makes people tick. A former TV and radio reporter in the United States and Europe, Cindy helps clients define their business strategies, develop compelling messages and deliver them to resonate with important industry, financial and consumer audiences. When a Procter & Gamble scientist faced the wrath of Oprah over a product needing approval from the FDA, Cindy helped prepare him for victory on the field of daytime TV. When Microsoft needed economists to explain the impact of the US government's anti-trust suit, Cindy turned eco-speak into plain talk. When SHAPE magazine wanted to help its salespeople bolster sales, Cindy trained the sales team on how to close the deal. Her success is based on a fundamental understanding of what people want and need to hear. Clients -- from the CEOs of Fortune 100 companies to well known celebrities -- have found her counsel helps make them communicate better. Cindy's fast-paced, focused and forthright style instills confidence in clients and imparts all the skills they need to succeed.

Jim DiBiasi, Associate Jim brings clients more than 20 years of know-how in business, lobbying, marketing, public relations and crisis communications. When a four-alarm fire raged within a $400 million Chicago area power plant, Jim was dispatched to the front lines. He kept a cool head and calm demeanor while ambushed by reporters at the scene. His smart, polished messages turned the coverage from negative to positive, educating media and the public until the crisis had subsided. When hundreds of protestors threatened to disrupt a public hearing over the location of a controversial industrial facility, Jim led the PR team that brought 200 supporters to the session. They stole the headlines and helped win unanimous approval. Jim has crafted scores of presentations and provided speaker training, tactical counsel and media and public relations planning for clients in the public, private and non-profit sectors. As a legislative lobbyist specializing in energy and environmental issues, Jim has repeatedly testified before state lawmakers on complex regulatory matters. Jim has held executive positions with publicly and privately-owned companies.